A Google-developed online advertising network called Google Ads (formerly known as Google Adwords) allows marketers to place bids in order to have their brief advertisements, service or product listings, or videos displayed to website visitors. In addition to non-search websites, mobile apps, and videos, it can display adverts in search engine results like Google Search (the Google Search Network).
Is Google Ads really necessary for your company?
You are the best person to respond to this. Is your intended audience made up of active internet users? Do you want your company to have a stronger online presence? Are you happy with the results of your company’s SEO efforts?
You can use the tool as a small business owner or marketer in the following ways.
- Contact people who are looking for your products or services directly.
- People from a specific demographic should be targeted.
- People should be directed to your landing pages.
- Keep track of the outcomes.
9 Ways Google Ads Can Help Your Business
Here are some of the reasons why you should sign up for Google Ads.
1. Capabilities for targeting
Marketers and salespeople understand the value of quality leads. At the end of the day, your ad campaign should achieve your brand’s goals. With Google’s algorithms improving by the day, you can be certain of reaching your target audience.
You have the option of bidding on specific long-tail keywords or shorter ones. While the former allows you to target high-intent potential customers, the latter may get you more traction with fewer leads.
2. Capability to capitalize on the audience’s intent
Have you ever had the feeling that Google knows more about your preferences than your best friend? Google’s intelligent algorithms can detect user intent and serve them exactly what they require.
Assume you’re advertising on social media or websites where the user’s primary intent is to browse the web or interact on social media. Your advertisement must be exciting and powerful enough to persuade users.
You can use Google Ads to target users looking for a product your company provides. This gives you a competitive advantage over other advertising channels and allows you to generate more leads.
3. Campaign management
Another reason why online ads are popular even among large corporations is that they are simple to implement. Companies do not need employees with fancy MBAs to run a Google Ads campaign. This allows them to complete the task with few resources.
Anyone, with a little training and basic marketing skills, can launch a successful ad campaign.
4. Budgetary constraints
It’s difficult to believe, but there was a time when marketers struggled to keep their ad campaigns within budget. Placing hoardings throughout town, making radio announcements, or distributing leaflets are all ineffective marketing methods.
Google Ads combats wasteful spending by giving you complete control over how your money is spent. You can target specific keywords, set bid limits, and set daily budget limits. More importantly, you are only charged when an advertisement is clicked.
This way, your advertising dollars will only be spent on activities that are important to you.
5. Increasing brand recognition
Most digital marketing experts concentrate on lead generation, sales, and the reach of Google Ads. Despite this, they end up underestimating its brand-building potential.
The average American spends more than three hours per day on the internet. It means that your ad will most likely be seen multiple times by the same people. Whether they click on it or not, they become acquainted with your brand and its offerings.
6. Increased conversions
We are well aware of Google Ads’ reach. However, the number of conversions is more important. Google Ads is no exception in this regard.
There is evidence that paid traffic conversions are twice as high as organic traffic conversions. You can easily become a top-ranked page in your industry if you have a landing page with a good message match and a focused design.
Furthermore, you categorise users and serve them different content based on Google Analytics data.
7. Increased ROI
This may appear contradictory, but you must spend money on advertisements in order to save money. Google Ads provides an excellent ROI due to its demographic-based targeting capabilities.
To maximise returns, you can use one of three types of bidding strategies. You could select either of them depending on the goals of your campaign.
- First, consider cost per click (CPC), which is how much you pay for each click on one of your ads.
- Second, cost per thousand viewable impressions (CPM), in which you pay based on the number of times your ad is viewed.
- Third, cost per action (CPA), in which you pay for each significant action taken by the user.
9. Capabilities for remarketing
As previously stated, Google is a major player in the online advertising industry. In terms of statistics, W3Techs claims that its ad networks are used by nearly 45% of all websites.