Sending a commercial message to a group of people via email is known as email marketing. Email marketing in its broadest sense might be defined as any email sent to a prospective or existing customer. It comprises using email to deliver adverts, seek clients, or request purchase or donations. Enhancing brand awareness, building trust, or increasing loyalty are the three main objectives of email marketing tactics.
Advantages of Email Marketing
1. Low prices
One of the most obvious benefits of email marketing is that it is less expensive than traditional marketing channels. There are no printing or mailing costs, and no fees are paid in exchange for exposure on a specific billboard, magazine, or television channel. Email marketers should think about investing in specialized software to automate, track, and analyze their emails. Although there is a small overhead for sending thousands of emails at once, these costs are significantly lower than what you would expect to pay using other marketing channels.
2. Reach out to an already interested audience
Email marketing is one of the few channels that customers request. The majority of businesses that use the platform send messages only to those who have signed up to receive them. This can result in much higher conversion rates because a company only targets those already interested in its brand.
Of course, sending unsolicited email marketing messages is possible, but this is likely to irritate customers and damage the brand image. As an email marketing software company, we strongly advise you not to use purchased lists for email marketing; the results you’ll see from growing your list and acquiring customers organically will be far stronger.
3. Send out targeted messages
Most marketing professionals would gladly pay to ensure that their money was only being spent on those who were interested in their brand. However, email marketers can take it a step further by only sending emails to subscribers who meet certain criteria.
If a franchise only has an offer available in certain areas of the country, it is simple to arrange for emails to be sent only to those who live in those areas. If there is a sale on sporting goods, only those who have expressed an interest in sports will receive an email.
Email list segmentation is a fantastic way for brands to learn more about their subscribers. According to studies, marketers who use this tactic often have higher engagement rates as a result. The old spray-and-pray method of sending the same email to every subscriber or customer is no longer effective, and the companies that see the best results from email marketing are segmenting data and campaigns to ensure that they’re sending the most relevant message to individuals.
4. Increase revenue
According to Marketing Week, email generates approximately £29 billion in retail sales each year.
Email marketing is excellent for capitalizing on impulse purchases. There aren’t many other marketing platforms that allow customers to go from seeing an offer to purchasing an item with just two mouse clicks. Email newsletters can drive sales like no other channel, with a compelling call to action and a direct link to the checkout.
You’ll find a wealth of information on how to successfully use psychology in email marketing to improve your results, including one of our most popular pieces of content – The psychology of successful email marketing.
5. It is simple to get started
Email marketing does not necessitate a large team or extensive technical knowledge to be successful. It is certainly possible to add flair to an email campaign by using fancy templates, videos, images, and logos. However, some of the most successful campaigns use simple plain text emails, implying that the content of an email is the most important factor.
Many email marketing platforms, including ours, have Drag & Drop Editors that allow you to quickly and easily create stunning campaigns.
6. Simple to calculate
Another significant advantage of email marketing is that it is simple to identify where you are going wrong. Most email marketing software will allow you to track open, click-through, and conversion rates, making it simple to determine how to improve a campaign. These changes can also be made almost instantly, whereas print or broadcast advertising requires considerable effort to change. Discover the most important email marketing metrics.
7. Simple to distribute
With the click of a button, subscribers can forward fantastic deals and offers to their friends. There aren’t many other types of marketing that are as easily shared as this. Subscribers may soon become brand evangelists, focused on introducing your company to a new market.
This tactic is increasingly being used by brands, and social proof has become a huge influence on online selling in recent years.
8. Reach a worldwide audience
What other marketing platform allows you to send a message to thousands of people all over the world in real-time? Sure, social media can help you reach a global audience, but you never know who is reading your content.
Alternatively, one of the other ten benefits – segmentation – can be used to get hyperlocal.
9. Immediate impact
Because of the immediacy of email, a business can begin seeing results within minutes of sending its emails. A 24-hour sale is an excellent marketing strategy that can be used via email because it creates a sense of urgency and persuades subscribers to take immediate action. Businesses typically have to wait weeks before seeing sales as a result of print or broadcast campaigns, and even then, how can they be certain what caused the purchase?
10. Outstanding return on investment
Results are arguably all that matters in business. With this in mind, the fantastic return on investment is the primary reason that most businesses invest in email marketing. An email has a return on investment of £35 for every £1 spent, according to the DMA.
Email remains the most effective marketing channel available to any business. Perhaps it’s time for your company to prioritize email marketing.
Visit our email marketing platform to learn how we’re assisting thousands of brands in achieving big results from email marketing.